Saturday, September 22, 2012


Bond. James Bond.

Probably the world's most iconic and most popular introduction. Ian Fleming unleashed a cult classic to the world which has spawned countless hit movies. 50 years. That's how long the super sleuth from MI6 has taken us on a trip around the world cracking codes, foiling terrorist plots, rescuing a bevy of stunning beauties and all this done while being the absolute definition of dapper.

And he is back. 5 years after the release of Quantum of Solace, Heineken brings you the new installment of the franchise. Skyfall 007. The upshot of it is after a botched mission, Bond (Daniel Craig)  is MIA and presumed dead. MI6 head ,M, is also placed under scrutiny after identities of active spies are leaked onto the internet. Bond's reappearance makes for a fast paced movie as he seeks out Raoul Silva who has both him and M in his cross hairs. The trailer promises a fast paced and revealing look at the man beneath the spy as well as his mysterious, and thus aptly named, boss M.

With distribution in over 170 countries, Heineken is easily the world's favourite international beer lager and with a partnership with the Bond franchise that spans 15 years, they are at it again. Here is where premium meets a global presence; qualities shared by both brands. On the 31st of October, the beer giant will sponsor the simultaneous premiere of Skyfall 007 in the East African market i.e Kenya, Tanzania and Uganda. In Nairobi, this will be at the IMAX theatre.

And Heineken, known for their fun and exciting events, promises that this will be a premiere like no other in a manner that only they can pull off. The build up to this Skyfall 007 promises to match the excitement, glitz and glamour of a premiere in London, Paris or LA. Heineken's core consumers, who have grown up on this franchise, know James Bond and want to him. Thus they are given the chance to be walk in 007's shoes by unleashing the super spy within us all. The premiere in East Africa not only promises to be the premier of the year but the event of the year.

On the list of events are action stunts from the movie and a spy experience from Heineken dubbed Crack the Case. This is an online experience that begins with a clip of an average guy who is mistaken for James Bond and is thus recruited by the new Bond girl, Severine, to crack the case. He does all this while being chased down by the bad guys. Seeing as he drinks Heineken he's not quite so average which he shows with his fantastic feats. Still stuck on how he makes a replica of the Kremlin using a deck of cards. And here is where you come in to help crack the case. It puts you right in the movie with your pictures thrust into the action.
Don your spy hat and crack the case here via the Facebook page.

Give this great experience a try and join the world in the countdown that leads to what Heineken promises to be East Africa's greatest movie moment yet.

The return of Bond. James Bond.

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