Showing posts with label KBC. Show all posts
Showing posts with label KBC. Show all posts

Monday, November 10, 2014

KBC REBRANDING TO KBX TO APPEAL TO THE XAXA GENERATION

In the race to capture viewers the national broadcaster has been falling behind private entities. The dwindling numbers are based on the fact that their main shows were brand new in 1972, and their breaking news usually involves news that's been in the public domain for months.

In an attempt to make up for the shortfall of viewers, KBC is rebranding with a new face to capture the imagination of potential viewers. Under the tag line "Come on guys. Please watch us", the state broadcaster is aggressively marketing itself as the 4th most popular activity to indulge in when you can't watch other channels coming in close after contracting cholera, watching paint dry and kicking MCA's in the crotch.

The rebranding also features a more youthful tone with KBC being ditched in favour of KBX to attract the Xaxa and Xema generation. It will also comes with a bouncy ball reminiscent of children's music shows so that these viewers can keep up with complex words such as "And" and "The". The logo changes to feature a man shrugging as if to say "We don't care if you watch."

Monday, March 05, 2012

KBC:KENYA'S BEEN WATCHING!

When I was a kid (And no this isn't a story from last week), we could tell the time based on what time tv started. I just saw the younger generation pass out from confusion about the very notion that tv had an 'end' and a 'beginning'. Back in those days we actually used to play outside because video games and social media hadn't been invented. In a way, neither had tv. Then 4 o'clock would come around and KBC would start up and the entertainment would last till midnight. On weekends, the fun started at noon. The national anthem signaled both the beginning and end.

The best shows from our childhood were things like Derrick, The Littlest Hobo, Due South and Star Trek. Back then wrestling was a family affair. Tuesday night. When guys were Rowdy Rowdy Piper & Hacksaw Jim Dugan (sp?) ruled the ring. That was before we knew it was all choreographed so everything was just madly real. The undertaker would give us sleepless nights while some in my family would wonder why we were watching this saitan.

 Remember Nguata Francis posting the weather at the end of every news cast? The weather forecast was awesome. The little symbols would fall off and he would have to pick them up and stick them back to the Kenyan map.That really had me confused for so many reasons. First Kisumu always had the same weather. It was always 'vipindi vya jua' in the morning and 'ngurumo za radi' in the afternoon. Secondly, it was the picha ya satellite. To a young kid, it made absolutely no sense. It resembled one of those fuzzy sonogram images where you can't tell if you are looking at the kid's eye or big toe. To make things worse, I grew up in Riruta Satellite so I was pretty sure as a kid that every hood had it own picha hence: